Every little girl dreams of one day wearing a pretty princess dress in white for her wedding.
In the West, the colour white symbolises various things. The colour is associated with purity, innocence, peace, virginity, spirituality, health and life. The origin of this symbolism lies in its spotless appearance and the fact that white is also the colour of snow and mother's milk.
Etymologically, the French word for white, "blanc", comes from the Germanic "blank", meaning "shining, clear", with the secondary meaning of "naked".
White is not just a "non-colour", but comes in various shades: milk white, ecru, cream, ivory, bluish white, champagne, snow white... and just plain white.
White makes the bride stand out. It becomes a unique colour in her eyes, that only she can see.